When you’re ready for your business to truly shine, you need the power and wattage afforded by Backlit Signage. Reputation and advertising go a long way towards establishing a business of any kind. Still, a retail store needs to have something eye-catching to draw immediate attention to the wares within. And when we say “retail store,” we include businesses in the hospitality and restaurant sectors as well, which are different in kind but similar when it comes to effective marketing. Backlit Signage is a powerful way to make a great impression on prospective customers, advertise to the public even after business hours are over, and jumpstart one of the most important aspects of promoting a business: Visibility.
Backlit Signage: The Basics
Backlit Signage is sometimes referred to with specialized terms like “backlit display graphics” or similar names, but all it refers to are signs that get their illumination from a posterior light source. This can be compared to regular, lighted signs that incorporate the lighting as part of the lettering or inside the signage. There are, of course, other signs that draw their illumination from spotlights placed above or in front of the message. Backlit Signage is unique, however, in how it shines using a rear lightbox, which allows the wording or graphics to stand illuminated as if by a heavenly glow. The difference is subtle, but the effect is remarkable.
The Benefits of Backlit Signage
If you’re wondering how you or your business might benefit from Backlit Signage…where do we begin? They can be used as a highly effective promotional tool that can be personalized to say anything you want. When you buy from American Sign Letters, you can incorporate your own graphics to create branded signage that increases your recognition throughout the community. Additionally, this kind of signage can provide drama and depth to your storefront that can’t be achieved – to the same degree – with any other sign solutions. Finally, when you choose our LED options, you can save money when compared to incandescent bulbs.
Maximize Your Backlit Signage
You’ve already made an excellent decision by considering Backlit Signage from American Sign Letters. By purchasing from us, you’re benefitting from our collective experience in the industry as well as our commitment to affordably priced business solutions. From there, it’s just a matter of making your Backlit Signage work for you. To accomplish that, you’ll want to consider your options: Placement, spacing, colors (of the letters and the lights themselves), and viewing angles should all be deliberated. You don’t have to do it on your own. Our signage experts are standing by to help you with any questions you might have, so don’t hesitate to reach out and give us a call!