Business Yard Signs

Finding affordable marketing is one of the most challenging parts of starting a small business. This has always been true, but it’s even more so in our current, shifting culture. Should you put your money towards an online presence, or is it still worth putting an ad in the local newspaper instead? Should you shell out the money for a billboard on the interstate, or does it make more sense to concentrate your efforts on direct sales? The options can be overwhelming and (almost inevitably) expensive. Fortunately, there are still affordable ways you can advertise your business effectively without breaking your budget. With Business Yard Signs, you can get more bang for your buck.

A Targeted Approach

Here’s the major problem with some of the more expensive forms of marketing: You’re spending a lot of money to target customers who aren’t actually in your preferred demographic. Take a social media campaign or a Google ads approach. There’s nothing inherently wrong with this kind of promotion, but it works better for some businesses than it does for others. If your focus is on people who actually live and work in your town, a widespread internet campaign could be (expensive) overkill. Worse, you may not reach the people you want. Business Yard Signs aren’t like that; at the very least, you’ll know for sure that the people who see your sign could turn into paying customers. When every dollar counts, that matters.


We don’t need to belabor the point, but it’s worth mentioning once more: Business Yard Signs are quite a bit more affordable than almost any comparable form of advertising. For a fraction of the budget you would have to allot for television, radio, internet, or print ads, you can reach a large audience right in your hometown. The unfortunate thing about those other traditional forms of marketing is that they also require an upfront investment: Someone, after all, has to design the ads. Business Yard Signs provide a terrific “middle way” approach that can be far more effective than you ever imagined.

Boost Your Brand

Do you know why yard signs appear all over the city when politicians are running for office? Well, it’s because these signs are extraordinary when it comes to raising brand awareness. It works just as well for a business as it does for a politician. You would be surprised to realize how much of advertising and marketing is ONLY about letting people know you exist. With standout colors and a reasonably memorable logo or message, Business Yard Signs can be your finest brand awareness tool. Don’t let it go unused!

American Sign Letters is Your One-Stop Shop for Business Yard Signs

Whether you’re trying to get a new business off the ground or you just want to take your local marketing to the next level, you’ll find everything you need right here at American Sign Letters. Our graphic designers are ready to take your chosen images and turn them into the Business Yard Signs you need to succeed. Thanks for checking us out!